Adam Holtby is a principal analyst at Omdia, specializing in enterprise mobility, workplace productivity, and IT service management. Adam focuses on helping enterprises understand how digital technologies and services, specifically mobile and service management, are evolving and the impact this can have on business. He produces enterprise case studies, detailed technology audits, insight papers, and comparative technology reports. Adam’s work involves defining the vendor competitive landscape and providing best-practice recommendations for enterprises and vendors alike. For vendor clients, he provides technical review, market context, and strategic advice on current developments and future trends.